The Idea
WHY WE
BUILT THIS
The UK has hundreds of thousands of commercial vehicles on the road every single day. Vans, lorries, refrigerated units — already paid for, already insured, already doing the miles. And almost all of them have blank rear doors.
At the same time, small and medium-sized businesses are paying through the nose for outdoor advertising that's either too expensive, too static, or too far from the places that matter to them.
Back Door Ads is the platform that connects those two realities. A clean, fair marketplace where fleet owners monetise routes they're already driving — and advertisers get genuine local reach without the billboard budget.
No middlemen. No inflated rates. Just a simple platform that works for both sides.
The Problem
AN OBVIOUS GAP
Fleet vehicles are one of the most under-utilised advertising surfaces in the UK. They're already on the road — they just aren't being used.
The Platform
BUILT TO BE SIMPLE
Stripe Connect payouts, auto-generated contracts, an AI Ad Designer, and a full booking management dashboard — everything needed to run campaigns without friction.
The Model
FAIR BY DESIGN
Free to list. 20% commission only on completed bookings. Fleet owners receive 80% directly to their bank via Stripe — typically within 1–3 business days of campaign end.
What's Next
GROWING WITH YOU
Live campaign tracking, audience analytics, multi-vehicle bundles, and more — built in response to what fleet owners and advertisers actually ask for.
